The Way of Spiritual Journey

Chapter 39, Soap Marketing

There is a business opportunity in soap, and a business opportunity so big it makes people tremble. The three of them have reached a consensus on this point.

The next question is how to capitalize on this business opportunity.

"Here's what I think: the soap market is huge, and not everyone can easily take a bite out of it. If you want to cooperate, you really have to show some strength." Inside the room, Li Lang, Shi Butong, and Zhu Huaiyu were already sitting together, calmly drinking tea.

Li Lang is right. As long as making money is the priority, those petty squabbles and grudges are nothing but a joke. Talking about them will only make us laugh.

"Tell me, what are your thoughts?" Li Lang was satisfied with the two men's attitude; when it comes to interests, nothing is off-limits for discussion.

"If you entrust the soap business to me, I will mobilize the entire resources of the family. Funds, channels, and sales will not be a problem," Zhu Huaiyu said first. As the only son in the family, he knew he could do it, so his face was full of confidence when he spoke.

"Hmm. And you?" Li Lang asked Shi Butong calmly, turning to him.

"I can do those things too." Shi Butong stiffened his neck, unwilling to show weakness, but his voice was clearly lacking in confidence.

"Sigh!" Hearing this, Li Lang sighed and shook his head repeatedly, his face full of disappointment.

"Do you think I can't do what I say?" Zhu Huaiyu asked, displeased that Li Lang was disappointed.

"I believe you can do what you say, and do it very well, but the soap business isn't run that way." Li Lang shook his head again.

"Oh? Then what should we do?" Zhu Huaiyu was still unconvinced.

"Let me ask you, have you used this soap before? Is it good?" Li Lang asked.

"It works well." Zhu Huaiyu nodded.

"So, do you still want to use it?"

"certainly."

"Okay, but how would you feel if you ran out of them but couldn't buy any more?" Li Lang asked again.

Zhu Huaiyu was taken aback by the question; it was something he had never considered. "Yes, this soap is a newly discovered rare item; it's not something you can buy whenever you want."

"Actually, there won't be any particularly special feeling. At most, you won't feel as clean and comfortable when you shower in the future. That's a man's feeling, it's not a big problem," Li Lang continued.

"Yes, that should be the case, it's not a big problem." Zhu Huaiyu and Shi Butong both nodded.

"But women are different, and noblewomen in the capital are even more different. Women are made of water; cleanliness and pleasure are in their nature. If they haven't experienced this feeling before, that's fine, but once they have, trying to forget it is torture." Li Lang paused here and looked at the two of them.

The two exchanged a glance and nodded again, agreeing with Li Lang's statement.

"Okay, the first thing we need to do is let the women, the ladies, feel this way, make them cleaner and happier, and let their true nature be released. Do you think they wouldn't like this kind of soap?" Seeing that the two had gotten into the swing of things, Li Lang became excited. He was truly skilled at talking.

"Yes." The two had no choice but to nod.

"So, once they've finished a bar of soap, will they buy more?"

"meeting."

"What if we can't buy it..." Li Lang stopped there, instead picking up a cup of hot tea and taking a small sip.

At this point, Zhu Huaiyu and Shi Butong's eyes lit up.

"Wouldn't they be restless if they couldn't buy it?" Shi Butong asked in a low voice.

"No. They'll be so upset they won't be able to eat or drink, and they'll be irritable all day long, willing to pay any price to get their hands on this thing," Zhu Huaiyu continued.

"Hehe. That's right. But that's still not enough. What we need to do is let some people have this feeling first, and then spread it by word of mouth." Li Lang laughed, revealing his thoughts at this moment.

"A portion of the people?" Shi Butong asked, puzzled.

"Hmm. This group of people must be the most elegant ladies among the wealthy," Li Lang explained.

Shi and Zhu Huaiyu looked at each other again, but still couldn't figure out the mystery.

"This can't be rushed. We can proceed in two steps." Li Lang was also in no hurry and said step by step, "Young Master Huaiyu has done a very good job in the first step. Miss Yun Ruoshui of Yunshang Pavilion has already used it. The visible effect will naturally reach the eyes of other top courtesans. Young Master Huaiyu can make some use of this."

"What does the young master mean?" Zhu Huaiyu seemed to understand some of it, but also seemed not to understand everything.

"That's easy. These top courtesans will ask Miss Yun Ruoshui for information. Then, you just need to send some out through her, and these women will naturally serve as a form of publicity," Li Lang continued.

"Brilliant! Young Master Lang is a genius!" Upon hearing this, Zhu Huaiyu's eyes lit up, and the whole story instantly came together. "But what about this gift?"

"Ha, those who seek great profits don't care about small sums. It's a shame you're someone who spends money like water." Li Lang's laughter carried a hint of sarcasm.

"Hehe, that's true, I'm sorry you had to see that." Zhu Huaiyu's chubby face flushed slightly, a little embarrassed.

"The second step is for you to go home first, and then quietly exert your strength." Li Lang turned to Shi Butong.

"Me? Go home? Are you afraid I'll break my leg?" Upon hearing this, Shi Butong's expression changed, and he hurriedly shook his head.

"How could you be so stupid? Why don't you take some of the ready-made gifts and give them away?" Li Lang said with a laugh.

"A gift? You mean soap?" Shi Butong still didn't understand the point.

"Oh! Take some soap back with you and send it to your mistress first. No woman, regardless of age, can resist such a good thing."

"And most importantly, your mistress should be considered a lady of high social standing, right?" Li Lang had gone to great lengths for this woman.

At this moment, Shi Butong's eyes lit up. "That's right! As long as we can please the mistress, what's the big deal about going home?"

"Brother Lang, you might not be the right person to be my father, but as a brother, you're absolutely the best." Shi Butong grabbed Li Lang's arm, his inherent roguishness flowing like an unstoppable river.

"Get lost!" Li Lang laughed and cursed. He was truly helpless against such a despicable person.

"That's marketing. Learn from it," Li Lang said. "Go back and use your skills. In the end, whoever gets this cooperation opportunity will have to rely on their abilities."

Li Lang placed twenty porcelain boxes on the table, then waved his hand, signaling the two men to get busy. In his view, who he partnered with wasn't important; what mattered was who could make him more money.

The two knew that an opportunity was right in front of them. Taking a gamble would not cost them anything, but it was a golden chance to turn their lives around. After all, being labeled a spoiled rich kid was not a very honorable image.

The soap in Li Lang's hand was definitely an opportunity to become a wealthy and powerful man. If you didn't seize such an opportunity, you would be absolutely crazy, and seriously so.

Shi Butong and Zhu Huaiyu left in haste without saying much.