blueteamnovel Chapter 53: They Learned Frame by Frame
Chapter 53: They Learned Frame by Frame
"What kind of fire?"
Yang Tianzhen didn't hear what Lin Youyou said clearly.
Short videos are not the first thing that comes to mind.
After all, the difficulty of soft advertising is undeniable, and she doesn't think it's something one person can accomplish alone.
"Shen Jian went live last night."
"It's started broadcasting? Wasn't I telling him to wait?"
Lin Youyou took a breath: "He did a live stream yesterday and directly gave Mi Xue a soft advertisement, and then this morning, she became a trending topic!"
"what?"
"Popular paparazzi?"
Are you sure?
"How did you do that?"
Everyone in the office looked on incredulously upon hearing this.
Popular follow-up videos and single highly-rated videos have completely different traffic systems.
In the short video field, unless your content has a highly infectious quality or some kind of addictive element, it won't work.
This is why many netizens followed suit and took photos of the same items.
This is the effect that all marketers want to achieve.
However, such a phenomenon is rare and unpredictable on Douyin.
What you carefully prepare may not be something that everyone likes to watch.
Often, a seemingly unintentional spur-of-the-moment tantrum can go viral.
Therefore, everyone present found it hard to understand how Shen Jian had done it.
And the price had just been negotiated.
Did they get the job done right afterward?
Is this the efficiency of an illiterate person?
The public was skeptical.
They're working overtime to come up with copy, but they still haven't finished it.
Doesn't this make us look useless?
seeing is believing.
After hearing this, everyone took out their phones, opened their Douyin accounts, and prepared to see what was going on.
As soon as I opened the app interface...
On different phones, the same word that I couldn't quite understand appeared: 'Mixue~'.
TikTok's recommendation mechanism typically pushes content to users that they like to watch.
However, occasionally the day's trending topics will be pushed to some users who have just opened Douyin.
So some people came across videos with the hashtag #MissSnowIceCream.
#The upper-class illiterate drinks Snow King #Mi Xue's high-end party #Mi Xue showing off wealth #mixue My upper-class daily life...
And below these tagged videos.
They all tagged Shen Jian.
Video 1: [Watch the pig flying in the sky v@沈见#: I watched an illiterate person's live stream yesterday. He actually tried to pretend to be from high society. It's hilarious. Does he really think Mixue is something that anyone can drink?
Sorry, Orange C is just the basic version! Go ask around among high society ladies; if you don't drink limited-edition haute couture drinks, can you even get into their circles? If you drink Orange C, you'll only be on the edge of the photo booth! Real high-society ladies only drink the seasonal new releases! Mango Pomelo Sago, Peach All Year Round! That's the real star! Get it?
Video 2: [True feelings in the world are evident in @沈见:/Image (Urban night view under a large apartment/Holding a Mimi Ice Cream in one hand, inadvertently revealing a Little Genius watch.)]
Caption: A clean social circle, a regular life, and my favorite Mixue~ I never need to share orders because I enjoy life alone. I hope you, the one in front of the camera, will also work hard, not out of vanity, but so that you can drink Mixue whenever you want. That's the true meaning of life. /#Shenjianv/#IlliterateInspirationalLiterature]
Video 3: [LCheng/IP USA: @Shenjian#]
Hey everyone, see, bro~ right behind me is the Hollywood Walk of Fame in LA! Michelin's first store, the prime location on the whole street, needs no further explanation, it's incredibly prestigious, shit~.
My favorite is Fourseasons Peach, it's super so~crazy! And you can't get the limited-edition dark chocolate crust in China, it tastes so tree-like~ high-end!
[video…]
[video…]
[Wang Anyu v: #@Shen Jian/I was filming today and got thirsty, so I had a glass of high-end Mixue, you know what I mean.]
"!!!"
"..."
Everyone scrolled through several highly-rated videos on their phones.
Some people saw videos of strangers following the trend.
Some people, on the other hand, saw a celebrity following the trend.
And when they finally watched Shen Jian's live stream clips.
The group fell silent.
Well...
That certainly seems like something an illiterate person would do.
But Nima is indeed a genius!
"This, is this really his idea for the copy? From a professional point of view, it's really impressive."
The marketing team began frame-by-frame analysis.
"Yes, that's right. Mi Xue's brand positioning is aimed at the general public market, focusing on affordable prices, which is why it became so popular in China."
Shen Jian, however, took the opposite approach, using the contrast between this high-end persona and Mi Xue's low prices to create a perfect blend of impact and humor!
"My God, I spent all night thinking about the copy, and it's still not as memorable as his 'high-level game'."
"I've learned something new! This is truly amazing; it's the best soft-sell ad I've seen this year—the ultimate!"
"No, is Shen Jian really illiterate, Mr. Yang?"
Yang Tianzhen: "..."
Ryogi: "..."
Lin Youyou: "..."
Listening to the analysis of the people around me.
This silenced Yang Tianzhen and the other two.
No one understands Shen Jian better than the three of them.
What kind of creativity is this? This is clearly just this guy's daily crazy antics, okay?
He's always like this.
When did he become a genius?
Just as I was thinking,
Yang Tian's phone rang, and when she looked at the caller ID, she was surprised to see it was a landline number from Mi Xue's business department.
After answering the call, Li Hengda's laughter came from the other end.
"Mr. Yang, hahaha, my goodness, is this the efficiency of Yixin Entertainment's artists? I've truly witnessed it today, I'm genuinely impressed! I'm truly impressed!"
"Uh..." Yang Tianzhen suddenly seemed a little lost: "President Li, you flatter me."
"No, no, no, that's absolutely not an overstatement! I mean it sincerely. You have no idea, this morning when I went to the company, headquarters called me directly, praising the success of this soft advertising campaign."
I didn't expect you guys to act so quickly. Our electronic contract hasn't even been stamped yet and it's already trending. Okay, I'll have the finance department revise the terms, you idiot!
"what?"
"Two and a half million! I'll add another five hundred thousand! I'm satisfied with this soft-sell campaign! Extremely satisfied! As expected of the artist chosen by President Yang, our Mi Xue needs this kind of buzz. The overseas store opening is also a hit. In short, we've had a very pleasant collaboration!"
"..."
Hang up.
Yang Tianzhen's mind went blank for a moment.
I've never seen a client like this before.
The agreed-upon price was actually increased by another 500,000?
What does it mean to praise her for having good taste?
Could it be that he knows I didn't think highly of him back then, so he's deliberately mocking me here?
"Mr. Yang, what do you mean?" Liangmu asked from the side.
ponder for a moment.
Yang Tianzhen smiled helplessly: "Get ready to celebrate. You've received your bonuses. Mr. Li is so generous; he actually added another 500,000, so the total is 2.5 million."
"Ah! They added more?" Lin Youyou exclaimed in shock.
Liangmu: "Is there really such a good thing?"
Yang Tianzhen nodded: "They were very satisfied, and I must say, Shen Jian's live stream was indeed very informative and well done. Let them know..."
suddenly,
The conference room door opened, and Shen Jian peeked out, looking like a ghost: "Hehe... Sister Yang, you're praising me behind my back again. It would be so much better to tell people to my face. I'm not the kind of person who gets arrogant and complacent easily."
"!!!"
"When did you arrive...?"
The group was startled.
Shen Jian: "Oh, I just arrived. What do you mean? Did President Li show us respect?"
Yang Tianzhen looked exasperated: "Yeah, another 500,000 yuan of respect."
Shen Jian: "Fine, you idiot, I accept."
"..."
"..."